postscript
A few questions, in case they have not been answered.
- Did this email actually come from a person?
- Yes. Each introduction is read, written, signed, and sent by Joe Parker. There is no team behind the message and no automated cadence. If something in the email reads as specific to your work, that is because someone read or watched the thing it names.
- Why did this come from you, and not from someone I already know?
- Because the people who already know you are working from inside the same view. We read your work from a few rooms over and noticed something they could not - and we know someone whose work answers it.
- How is this paid for?
- There is no fee for receiving an introduction. The office is paid by the practitioner on the other side, only if the introduction turns into a working relationship. So we are paid to notice carefully, not to introduce often.
- How did you find me?
- By reading what you publish, watching what you make, or listening to what you say in the course of our own work. The introduction email itself names the specific thing that prompted it. You were not pulled from a list.
- Are we on a list?
- No. We do not maintain lists. We follow the work of specific people in the course of our own, and we write when something we read makes a match feel right. If the timing is wrong, we make a brief note so we do not write you twice.
- Will my information be passed to the practitioner without my consent?
- No. The introduction email comes to you first. Nothing moves forward without your reply confirming you would like to be introduced.
- What does an observation actually look like?
- Specific. The opening line of the email names a particular post you wrote, a talk you gave, a launch you announced, or a moment in an interview. Generic admiration ('I was impressed by your business') is not an observation; it is flattery, and we try not to send flattery.
- What if the timing is wrong?
- You do not reply. We send one short follow-up to confirm the email landed cleanly, and that is the end of it. You do not get added to a list.
- How do I confirm the email is real?
- The signature names the office and links to this site. The booking link routes to a calendar listing the same person's name. The simplest test is to book the call.
- I would like to be represented by Willow. How does that work?
- If your work is the kind we already read closely, the next step is a short conversation. If we have not yet read your work that closely, the conversation is longer - we do not represent practitioners whose work we have not seen up close.
Still want to confirm? Fifteen minutes is enough.
Request an introduction →